Professional info
A highly talented marketing graduate with strong marketing and consultancy experience as well as excellent research and analytical skills. Enthusiastic, conscientious, and possess excellent interpersonal and communication skills, project management skills and team player attitude.
Work experience
• Provided consultancy regarding development of ‘Cult’ brands
• Conducted extensive qualitative and quantitative research on existing cult brands and their strategies
• Developed and proposed marketing strategies necessary to build a strong brand in today’s competitive markets
Brand Consultant - Lactalis Nestle, UK
Jun 2011 - Oct 2011
Professional Skills and Strengths
• Excellent research and analytical skills
• Proven ability to increase turnover by active selling
• Fast-paced but detail oriented
• Energetic; self-motivated and proactive with a high level of initiative
• Passion for delivering exceptional customer service
• Excellent Writing, Presentation and Communication Skills
• Excellent Interpersonal Skills
• Capable of Working in Teams; Possess Leadership Skills
• Creative; have aesthetic sense
Computer Skills
SPSS, MS Office, Adobe Photoshop and Web-based applications
2010 - present
2010 - present
Marketing and PR Executive - Nabeel Fashion Boutique, Pakistan
Sept 2010 - Sept 2011
• Expanded business to tap new markets by identifying the gap and the need in the market for designs different from the existing ones
• Defined the business strategy and managed the brand identity and its image
• Created and executed tactical marketing campaigns online and offline including direct mail, advertising, social media, and PR
• Effectively managed operational and sales activities
• Won ‘Maximum Sales Contest’ twice – signed more than 70 clients in two months and generated more than 300 sales leads
• Exceeded Sales Targets by 20% for four consecutive months
• Worked closely with Brands’ Managers to create consistency across all campaigns and to ensure all products were strategically targeted to the relevant target market
• Assisted the Brand Managers in driving single-year sales growth of 21%
• In addition to my credit card sales responsibilities, I promoted the company's personal loan to prospective clients via direct sales channel
• Resourcefully and innovatively expanded my prospective consumer client base by introducing new corporate clients to the bank
• Built success by satisfying customers’ needs after explaining the products’ features and ensuring that they fully understood the commitments required on products
Business Development Executive - The Royal Bank of Scotland, UAE
Feb 2009 - Aug 2009
Majors: International Business and Marketing
Division: 2:1
Key Modules: Strategic Brand Management, Diffusion of New Products and Technologies, Marketing Across Cultures, Environment of Business, Research Methods for Marketing and Strategy
Division: 2:1
Bachelor of Business Administration (Hons.) National University of Science and Technology, Pakistan
2004-2008
MSc Marketing and Strategy - University of Warwick, UK
2010-2011
Education
Extra-Curricular Activities
Fashion Designing
Playing Tennis, Golf, Squash
Horse riding
Reading non-fictional books
Watching documentaries
Sketching
• Winning Team Member of the ‘New Product Development’ Contest, WBS, 2011
• Member of Runner-up Team of ‘Business Development’ Contest, WBS, 2011
• All Pakistan Under 25 Golf Tournament, First Prize, Pakistan, 2005
• National English Debating Competition, Second Prize, Pakistan, 2003
• All Pakistan Under 19 Golf Tournament, Second Prize, Pakistan, 1999
Achievements
• Organizer, BRANDING WORKSHOP – “How to Build Brands in Pakistan”, Islamabad, 2007
• Protocol Team Leader & Member Resource and Execution Team, NBS FASHION SHOW 2007
• Organizer, NUST Business School (NBS) JOB FAIR 2004
• Elected Member of Students’ Council, NBS 2004-2005
Co-Curricular Activities
Responsibilities included cash handling, stock control and displays, and managing volunteers
Oxfam GB London, UK
Nov 2011- Dec 2011
Volunteer Work Experience
Taught secondary school students in private social welfare organization for orphans
SOS Children's Welfare Village, Pakistan
Jan 2010- May 2010
• Worked as an active member of a team collectively assigned the responsibility of codifying and entering data for national research on Drug Usage
• Analyzed survey results from SPSS and prepared a report for final publication for the Government
Research Assistant (Internee) - United Nations Office on Drugs and Crime (UNODC), Pakistan
Aug 2006 - Sept 2006
• Successfully retained a number of Citibank customers who were initially dissatisfied with the bank’s service
• Served walk-in customers at the bank’s customer service desk
Relationship Management Executive (Internee) - Citibank, Pakistan
Aug 2007 - Sept 2007